Altadis Unlocks Its Aging Rooms for an Event-Only Four-Pack

Altadis U.S.A. is sending a four-cigar sampler called the Golden Four to select in-store events starting in September. The canister holds one unreleased toro each from Aging Room, H. Upmann, Montecristo, and Romeo y Julieta, all 6 x 54, with the Aging Room stick box-pressed while the others are round. The company is not saying which blends are inside or when they were rolled, and the sampler will not be sold outright, which means it is almost certainly a gift-with-purchase or event perk. For a portfolio as wide as Altadis, the vault concept is a smart way to create scarcity without committing a full release to the price list. The catch is that the value depends entirely on what is actually in the canister, and for now only the reps handing them out know.