Rare Fuente Prizes Power a Month-Long Charity Drive

Smoke Inn's Fuente for Heroes fundraiser is live and worth a look whether or not you enter. The concept: donate to the Tunnel to Towers Foundation - 100 percent of every dollar goes to the charity - and earn entries into a drawing for ten genuinely rare Arturo Fuente pieces. Carlito seeded the pool with boxes of his OpusX ReXilient, the cigar built as a tribute to September 11, and kept adding after launch: a third ReXilient box, an OpusX 25th El Tributo, a TGS 2021 from his own collection, plus Summer of Love samplers, crystal ashtrays, and Carlito bobbleheads. Entries run $20 for one, $50 for three, or $100 for ten; winners drawn live on KMA Talk Radio October 17. It is the strongest example yet of charity raffles as the prestige retailer's engagement engine - the prizes are unobtainium, the cause is unimpeachable, and everyone involved wins something.