New Releases · 1 min read
La Aurora's Holiday Box Stays Sensible at $55
While the industry's show-season headlines chase four-figure humidors, La Aurora is doing the quiet work that actually moves fourth-quarter volume.
From the Desk · Sep 23, 2026
While the industry's show-season headlines chase four-figure humidors, La Aurora is doing the quiet work that actually moves fourth-quarter volume. Its 2026 Holiday Box is a five-cigar, Christmas-themed sampler - one each of the 107 Nicaragua, 115 Aniversario, ADN Dominicano, 120 Aniversario, and 1903 Cameroon - at an MSRP of $55, shipping mid-October. The price is the point: this is a gift-tier product for someone who wants to give good cigars without a collector's commitment, and it doubles as a low-risk tour of the oldest factory in the Dominican Republic's portfolio. Retailers have already listed a larger ten-cigar configuration at $130, so shoppers will want to check which version they are buying. Either way, La Aurora is reading the room correctly - most holiday cigar spending happens well below the luxury chests getting all the attention in Dortmund.