Room101 Marks 17 Years with Anniversary Release

General Cigar Co. is releasing a Room101 17th Anniversary cigar to commemorate the brand's founding by Matt Booth. The limited edition is produced under General Cigar's stewardship of the Room101 trademark and is expected to carry the brand's signature offbeat, design-forward identity. The release comes as Room101 continues its second chapter as a General-owned label, balancing anniversary nostalgia with current distribution scale.