A Madrid Factory Party Doubled as a Launchpad for a New Cigar Valuation Platform

Selected Tobacco turned the grand opening of its new Madrid facility into a full gala over the weekend, hosting tours and a formal event for guests including Corona Cigar, Two Guys Smoke Shop, and the team behind a prominent cigar trade publication. The more interesting news came from the podium: David Garofalo used the venue to announce Cigar Worth, a new cigar valuation platform. A dedicated pricing tool for premium cigars is notable because secondary-market and valuation data in this industry has long been fragmented across forums, auction results, and retailer listings. If it gains traction, it could change how collectors trade and how retailers price aged stock. The Madrid campus itself, home to Atabey and Byron production, adds a rare European manufacturing footprint to a Nicaragua-heavy industry.