New Releases · 1 min read
Tatuaje Quietly Anchors $11 While Everyone Else Chases $20
Pete Johnson's Havana VI, the Red Label that helped define the modern Nicaraguan boutique, turns twenty this year, and the celebration is refreshingly…
From the Desk · Sep 26, 2026
Pete Johnson's Havana VI, the Red Label that helped define the modern Nicaraguan boutique, turns twenty this year, and the celebration is refreshingly practical. Two new soft box-pressed vitolas join the core line permanently: Series B at 5 3/8 x 48 and Series E at 5 3/8 x 52, both $11 in 24-count boxes with a commemorative secondary band. The Black Label is getting anniversary sizes as well. There is no lottery, no numbered humidor, no charity-gala markup. At a moment when limited editions routinely clear eighteen to twenty-five dollars, a marquee brand expanding its everyday lineup at eleven is a statement of its own. Regular-production Red Label smokers get more format choice, and the anniversary band makes the boxes giftable without touching collector pricing.